FREE SHIPPING ON ORDERS OVER $100 IN USA/CANADA

0

Your Cart is Empty

l4b

/lab/

noun:  Part gaming facility where pro-esports athletes scrimmage and prep for tournaments, part design studio where the inhouse design team works on product development and curates new collections.

Gaming Rooms

Whether the goal is to play competitively or escape to another reality, those who game cannot be pigeonholed into a category. There’s no such thing as a quintessential gamer. Simply put, we capture the essence of the culture and generation that grew up in the era of technology.

Cyberathletics

Gaming is a world defined by nanoseconds. It's a rare place where intuition and action overlap. It’s that moment where poise and AI instinct converge, paving the way for a new generation of athletes to be born. This phenomenon living dormant for decades has finally surfaced. Most people call it esports, some, e-gaming... We call it cyber athletics. The movement that represents the innate lifestyle from the basement to the main stage - simply defining the evolution of gaming everywhere.

THE VISION

Gaming is a world defined by nanoseconds. It's a rare place where intuition and action overlap. It’s that moment where poise and AI instinct converge, paving the way for a new generation of athletes to be born. This phenomenon living dormant for decades has finally surfaced. Most people call it esports, some, e-gaming… We call it cyber athletics. The movement that represents the innate lifestyle from the basement to the main stage - simply defining the evolution of gaming everywhere.