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September 17, 2019 4 min read


New Fall Collection Unveiled at First Ever Athletes Summit

MONTREAL, Que–H4X (pronounced HACKS), a leadingstreetwear and high-quality performance apparel brand for esports athletes and enthusiasts across the globeannounced today a new roster of athletes and unveiled its 2019 fall collection with new product offerings for gamers worldwide. 

At its first ever athlete summit, H4X announced the following new athlete ambassadors:

  • Valve Major champion, Tarik “Tarik” Celik(CSGO), will now have his very own H4X collection which will drop onXXX, 2019. 
  • Tal Aizik,better known as “Fly”, is an Israeli professional Dota 2 player who currently plays for Evil Geniuses. He is the co-founder of esports team OG. Aizik won four Dota Major Championships with team OG. His collection will drop onXXX.
  • Mike LaBelle, (FIFA, Red Bull Athlete), has risen to the top of the competitive FIFA world, winning multiple national championships representing America at the FIFA eWorld Cup.
  • OpTic Gaming’s Call of Duty competitor, Ian ‘Crimsix’ Porter, has re-signed as one of H4X’s athlete ambassadors. His new collection will drop on September 27, 2019.

“We are proud to introduce our new roster of esports athletes. Their unique insights will help inform our product line with our eye for constant innovation,” said 24 year old H4X CEO Cole Gurman.  “Our goal is to inspire gamers everywhere with our products, and with our new athlete roster, we are writing the next chapter of our brand story.”

What the Athletes Are Saying

I am so excited to be a part of this awesome H4X team of top gamers. I can’t wait to show the world my new H4X collection when it drops this fall.” -- Tarik (CSGO)

“A big shout out to H4X. It has the right product and vision for me. They do an amazing job. Personally and professionally, I am so excited to rep this brand.” -- Fly (TAL AIZIK) (DOTA2).

“As a gamer, I need the right product to help me feel good and perform at my best. H4X does that for me.” -- Mike LaBelle (FIFA, Red Bull Athlete). 

“I am pumped to launch my new collection in a few short weeks. It was incredible to work with the H4X product team to provide my insights into the collection. My fans are going to love these new looks.” -- Crimsix (CSGO)

New 2019 Fall Collection

H4X apparel is designed by esports athletes for esports athletes. Created specifically with insights from our gamers and streamers, the range captures the balance between the physical and the digital world.    

The designs are modern and edgy, drawing inspiration from all aspects of the gamers’ daily lives.

H4X’s obsessed the details of this new collection focusing on the perfect fit and function to support esports athlete for the duration of their games. The assortment is made with the highest quality materials of performance fabrics, soft cotton blends, comfortable wovens and supple knits.  

The H4X collection is comprised of both performance and street wear product:  performance hoodies and pants, compression sleeves, posture correctors, t-shirts, hoodies, sweatshirts, jackets, and pants. 

The signature piece of the collection is the H4X Reflective Jacket, which reflects the innovation built throughout the assortment. The body of the jacket is made of performance material to keep you dry and comfortable. The seams are sealed to provide protection against rain and wind, the zippers are sealed with a durable rubber print and the toggles are performance rubber to allow for ease of use.  The H4X logo is printed with 3M reflective print which provides a bold statement and high visibility. 

The H4X Fall 2019 assortment is now available on-line

The H4X Performance Lab

H4X also showcased its innovation lab at the summit located in the Montreal borough of St. Laurent. The lab has been built to host gamers and pro teams to train for important events. It features state of the art computers, and gaming systems, as well as custom designed esports chairs to provide best-in-class comfort.

“Part of our mission is to enhance players’ game play and bring their ability to the next level,” said Gurman. “We have in-house kinesiologists working hand in hand to monitor their game play and their reaction time. This really helps drive product innovation and development.”

For more information, please or follow H4X on twitter ( and Instagram (

About H4X

Founded in Montreal, Canada in 2015, H4X, a division of Moniker Inc., is among the world’s leading esport high performance athletic apparel company. We create performance centric designs rooted in the DNA of esports fused with authentic lifestyle aesthetics. The company is led by Cole Gurman, who is co-founder and CEO.  H4X was founded with the intention of creating high performance, technical eSports apparel when none existed. Cole and his team are building more than an apparel company. They are building a movement towards a new way of bringing innovative apparel to esports enthusiasts.