Trend Defining Athleisure Brand to Exclusively Design Soon to Be Archived Logo Apparel Collection
MONTREAL, QC / ACCESSWIRE / April 9, 2021 / H4X (pronounced "Hacks"), a lifestyle fashion brand favored by professional esports athletes and gaming personalities, announced today an exclusive collection with multi FPS champion, Nick Kolcheff, aka, Nickmercs. The capsule collection consists of a t-shirt, hoodie, and hat packed in a custom frosted poly bag with a personalized note from Nick and shipped in custom MFAM branded boxes. The apparel will be available on Saturday, April 10th at 1 p.m. EST exclusively at MFAM.gg.
"This collection is special and very personal to me for a lot of reasons, namely, because of the high-quality product that H4X has produced in partnership with us, and because this is the final apparel collection we'll be doing with the artwork that we've been using since I started streaming," says Kolcheff. "I know that the team at H4X has been a part of the MFAM since the beginning, so they really get it. Cole and his team were really able to piece together a full experience that I'm excited and proud to share with my community."
H4X CEO, Cole Gurman, commented, "We are proud to have been chosen by Nick to collaborate with him to bring this special product to his fans. As fashion nerds, we pay meticulous attention to detail. We've worked in partnership with him to deliver the highest quality apparel with custom-designed packaging that we know will become a keepsake for the MFAM."
Nickmercs is one of the top-earning gamers in esports. Recognizing this was a special product drop, he approached H4X to elevate this special apparel collection and create a unique experience for his fans beginning with the unboxing.
Sean Bruce, Director of Business Development for H4X, commented on the collection, "We have had the opportunity to work with a lot of talent over the years, but this collab with Nickmercs is something truly special. As a six-year member of the MFAM myself, I'm confident that the community will love what we have put together in this collection."
The collection will retail for $30-$125 and is available exclusively on MFAM.gg. Unisex size ranges for the hoodie and t-shirt are S-XXL.
The H4X brand, founded in 2015, is a leading athletic performance apparel company that is disrupting the industry with innovation in design and proprietary fabrications all rooted in the DNA of esports. Today, the H4X Design Lab extracts the lifestyle aesthetics embraced by the gaming community and fuses them into environmentally versatile and ergonomic streetwear. The company, a division of Moniker, Inc. is headquartered in Montreal, Canada and led by Cole Gurman, who is the Founder and CEO and a noted expert in the gaming industry. Gurman and his team have a mission to support consumers globally who have a passion for redefining physical limitations in our globalized digital world.
Nick "NICKMERCS" Kolcheff is a competitive content creator and one of the most popular live streamers online. He has held several world records in Fortnite and competes in tournaments around the world with a controller instead of a mouse and keyboard. A former MLG National Champion, now streaming mostly competitive shooters daily on his Twitch channel, Nick is signed to FaZe Clan and is partnered with brands including CashApp, GFUEL and Barstool Sportsbook.